Online presence is a collective effort of being seen on the internet. Although having a website significantly help the cause, it is not the sole task to be “present” online. We are talking about online presence because it is an absolute game changer when you have a business or meaning to start one.

So what does it take to have a strong online presence? We say you’d need 3 things mainly - branding, website and strategical digital marketing. We can start off by (1) Conceptualizing a brand that best represents your business; (2) investing on a well positioned, fully functional website that works across all devices and (3) digital marketing campaign with varying aggression depending on your kind of business.

Your business doesn’t have to be big right away. In fact, if you start from the bottom you have nowhere else to go but up. One may start on retail and hitch on bigger platforms like well known online stores. While this may work to establish your market and maybe gain some investors, you will find as you go on that there is very limited chance of growing your business exponentially that way. In 2006, an American retailer named Sophia Amoruso started Nasty Gal earned good 550,000 customers in over 60 countries that all started with a personal eBay account. She then later switched to sell her own label of clothes, on her own website and named “Fastest Growing Retailer” in 2012 by INC Magazine.

Tips on boosting your online sales through online presence

1. If the platform you are hitching doesn’t fit your purpose, make your own platform. Get out there and make start something new instead of putting your idea in an old box of closed standards.
2. Test everything. The internet is full of infinite probabilities and you’ll know what will kick in only when it does. Do split testing.
3. Offer comprehensive products and services. Market them one at a time. You have put a lot of thought and effort in coming up with your products and services for sure so make that impression in each product you launch.
4. Invest on website layout and positioning of ads, opt in, promo, images.
5. Feature benefits of your service or products
6. Enhance and protect trust meters (rating, views, traffic, likes)
7. Limited offers, limited quantity, time offers
8. Invest heavily on images, graphical representation

Most of online businesses now starts with small groups in facebook, instagram and other eCommerce website like Lazada and Shopee. This is a good strategy in building up your brand and customers. However, you are bound to the rules and limitations of the site that you are “leasing” and could often hold you back for a bigger opportunities on accelerating your business growth.

It sound like a big leap and therefore, scary. Pixel8 Web Solutions and Consultancy is proud to become your wingman every step of the way. We are your one-stop shop for web solutions that offers expert excellent branding, comprehensive website and strategical digital marketing.