Archive for Month: April 2017

Facebook. Twitter. Instagram. Pinterest. LinkedIn. Google+. Tumblr. Posting on these platforms for an establishment as a job? Sounds easy for a second there until you go online and wonder what to post and how to do it right. It is easy to post what’s on your mind, check-in to a nearby cafe and post an obligatory selfie with your dog. Utilizing digital marketing through social media for business might be a little tricky than that.

Consistent

Social media presence / digital marketing plays a big role in making your mark to people. Facebook, Twitter and other social media platforms moves fast. And if you have to get along with the pace to be seen and make an impact. Timetable and scheduling posts can be helpful when managing several social media accounts.

Up to date

It's important to be aware of recent events to post relevant information. With the overflowing information provided by the internet, people tend to oversee things that aren’t relate-able at the moment. Read news, study things that matter with your target customers at the moment and continuously innovate your pitch in accordance to the needs of your customers.

Engaging

Direct questions on your post can be helpful. Make people think more of it rather than just reading a plain text information. Avoid open-ended questions though as it can turn readers attentions around. You may use questions that can be answered by yes or no. Engagement doesn’t necessarily mean that people would comment of like what you posted. It’s more of getting in touch with people by involving them in the thought.

Simple

Post simple and comprehensive information. Long posts tend to bore people out and mostly passed on online. The concept of simple posts also avoids being labeled as misleading or out of touch. Use coherent text and smart graphics that compliments each other. Do not saturate your ad with all the information. Make them want to learn more of your offer. You may publish the full ad in another page.

Creative Digital Marketing

Studies prove that a post with a picture is being seen by more people than full text. Increase your chances of being noticed by using info-graphics, pictures, text on pictures. Creative posts are more than just spreading words in an image. It’s more of careful curation of ideas and turning them to smart designs.

This statistic represents how many people uses each platform:

Facebook - 1.59 billion users

Twitter - 317 million active users per month

Instagram - 600 million monthly users

Pinterest - 100 million monthly users

Google Analytics

Google Analytics is now the most widely used web analytics service on the Internet. This tool can be used to evaluate progress on online campaigns including social media platforms. It is the most widely used website statistics service. Currently it is in use on around 55% of the 10,000 most popular websites. Google Analytics can be measured in different ways. These includes sales, lead generation, viewing a specific page and downloading a particular file.

Features of Google Analytics:

• review online campaigns
• identify poorly performing pages
• track sales activity and performance
• helps understand the behavior of component groups of users

Social Media / Digital Marketing is a very powerful platform to influence people. This strategy can no doubt make your business reach its full potential if done right. Pixel8 Web Solutions & Consultancy  Inc. specializes in launching campaigns that truly help your cause. Contact us today.

Would you buy a regular backpack with unknown brand for P1500? Even if it’s a well-done product, sturdy and has all the pockets in the right places for your need you’ll feel that it’s a little bit too much, would you not? How about a black Adidas bag with a bold print of it’s logo in front for P1500? I say it would be marketable even at P1700. This is the power of brand / branding, your product is a sales pitch itself.

The Brand is the most valuable asset that represents your business. If done right, this will benefit your business in the long run. It doesn’t matter if you’ve had your business for a long time or you’re just getting started - branding vs re-branding.

Benefits of Branding or Re-branding

1. Attracting new customers and strengthening relations to existing customers. Branding / re-branding is like starting fresh without necessarily starting a new company. Taking the best practices and creating new dynamics that is worth jumping on board for.
2. The main goal is to be recognized and remembered. It is important to stand out, to be known and in the long run be trusted by people as their go-to provider, among the hodgepodge of companies advertising their products .
3. Inspires employees, suppliers and distributors. Living up to the brand gives people a sense of purpose and direction.
4. Opportunity to reprice and increase market share. It has been proven that customers are willing to shell out premium pay for well-established brand; like a value added service that will allow you to negotiate your terms and to sell with a higher value. Branding is like a person being sure of himself and what he believes in.

Tips for Branding or Re-branding

1. Think of what brand you want to embody. Get the perfect mix of (1) what is the foundation of your business, (2) what is driving your business; and (3) desired perception of your employees and customer.
2. Let the brand grow within your core values. Huge part of the success of branding / re-branding relies from the people who work within the company and the product or service towards the customers. Equip the people right in executing the brand in dealing with customer.
3. Aim to be consistent in delivering your brand. While name recall does help, building your brand doesn’t end with stamping a logo in every business property or publicity. It requires engagement and dedication in every transaction.
4. Innovate and update. Business models don’t always work especially in the fast-paced age of technology. What worked 10 years ago might hurt your business now. Stay relevant by exploring new ways of doing your business, improving your products and services.
5. Listen to the customers / consumers. There are tons of researches we can rely on the best feedback you can get is still from the people that consume what you are providing.

It's not easy to find the right balance of boldness and professionalism and this is what we master in Pixel8 Web Solutions & Consultancy Inc. Branding is more than just plastering logo and color scheme on your business products. Luckily, we are confident that we can expertly come up with fancy cards and letterheads for you and on top of it guide you with the right recipe for your business brand identity as a whole. Make your mark with Pixel8 touch.

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Hosting events is only one of the field that inevitably adapted the mix of real world, digital and social media. For an event to be successful we market it to people, engage with them and follow through. The concept is the same, simple and well-known to many. What’s different now is the ways we execute these concepts. Here are few tips on how to get maximum coverage thus return of investment (ROI) for an event:

Get Maximum PR and ROI:  Before the Event

• Build Twitter / Facebook Page
  • Establish your online community for target audience, speakers and event organizers
• Order your marketing materials
  • Market your event through digital and printed media
• Talk to prospective participants
  • Reach onto your target audience through people connection and direct line of communication

 

Get Maximum PR and ROI:  During the Event

• Shake people’s hands / distribute business cards
  • Ready your cards and pamphlets for give away, talk yourself in groups of people or individually whatever works for you as long as you can lay out your business proposal
• Share events on social media as they happen live
  • A last minute attempt people to come to your event! And to supply those who didn’t make it with the business you are offering
• Listen to your audience / take notes
  • You can get your next business idea from the accumulation your audience’s input

 

Get Maximum PR and ROI:  After the Event

• Follow up on social media
  • Post updates, goals achieved, turn out of events in the established social media pages
• Introduce networks / partnerships
  • Initiate meetings and small conferences with your existing partners and prospective clients
• Evaluate the whole event
  • Schedule a time for your event evaluation to decide if it’s a success and if you’d do it again or move on to other strategy

There is no shortcut for anything that is bound to succeed, including maximizing ROI for events. It is important to find the right recipe and best people to help you realize and achieve your goal.